Public domain refers to stories. However, you can trademark a character name, even if it’s from a public domain story. This is how you would protect a character asset in a consumer product category, like backpacks or dolls or tee shirts.

While copyrights fall into the public domain, trademarks are renewable in perpetuity.

Yes. United Trademark Holdings is a fully owned subsidiary of Elf Labs, inc.

In 2012, we purchased the 75-year-old original Junior Elf children’s books featuring all the iconic characters. With this lineage of publishing IP, Elf Labs then spent 10+ years trademarking these characters. Some of our trademark battles reached the highest levels of the appeals courts. We thankfully won 100+ trademarks and counting. 
‍
Further, we reinvented the characters from our portfolio, creating enlightening and entertaining new renditions. We built rich and wholesome new worlds around them, and powered up our stories with 12 patented technologies that break new ground in the entertainment experience. Each of our new stories have trademark and copyright protection as well. 
‍
We are passionate about storytelling. Now our mission is content creation allowing the community to invest and participate in the success of our character franchises, bypassing the gatekeepers.

You’re acquiring shares in our parent company, Elf Labs. Elf Labs assets include the original Junior Elf children’s books, featuring all the iconic fairytale characters, going back 75 years. Hundreds of millions of books were sold in America and around the world. Additional assets include over 100 trademarks and 400 live copyrights as well. And, as we begin producing content such as streaming TV, Movies, Online Immersive Worlds, Games, Publishing etc, our growth becomes your growth.

As we begin building licensing revenues through consumer product merchandise, which is a $380 billion industry, our growth becomes your growth.

By investing in Elf Labs you are getting in on the ground floor of this transmedia and licensing endeavor and owning shares in the parent company. 

Further, we also have 12 revolutionary patented technologies that will deeply enrich the immersive entertainment experience. In terms of market potential, entertainment and licensed merchandise is a half a trillion dollar industry.

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

Individuals over 18 years of age can invest.

The Common Stock (the "Shares") of Elf Labs (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time.  You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: invest@elflabs.com

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future.  DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.